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  How to Use Data Science in Marketing? In today's digital age, marketing has undergone a significant transformation. Traditional marketing approaches are being replaced by data-driven strategies that leverage the power of data science. Data science, a multidisciplinary field that combines statistics, machine learning, and computer science, offers marketers valuable insights and enables them to make informed decisions. This article will explore how data science can be effectively utilized in marketing to drive growth, improve customer experience, and optimize marketing strategies. Introduction In this section, we will introduce the concept of data science in marketing and highlight its growing significance in the industry. We will discuss how data science techniques can help marketers better understand their target audience and achieve better results. Understanding Data Science in Marketing This section will provide a comprehensive overview of data science and its application in th